RE: Wordmark style issue in user documentation

Subject: RE: Wordmark style issue in user documentation
From: "David Spreadbury" <David -dot- Spreadbury -at- afc -dot- com>
To: "Leo Paoletti" <LPaoletti -at- webplan -dot- com>, "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 25 Feb 2004 08:30:48 -0800

I did a search for 'wordmark', using ( and came up with a total of 105 hits.

Some of the categories included Identity (12), Logo and Wordmark (13), Guidelines (10), and Trademarks (10).

-----Original Message-----
From: Leo Paoletti [mailto:LPaoletti -at- webplan -dot- com]
Sent: Wednesday, February 25, 2004 10:23 AM
Subject: Wordmark style issue in user documentation

I've been searching for information on Wordmarks on the Web but I've come up empty. I hope someone can help out.

My company (specifically the Marketing group) is considering using a wordmark (I hope this is the right term) to name a product feature. The wordmark would be a combination of two words. For example:

RedBlue (this is not the actual feature name)

On top that, "Red" would be italicized and "Blue" would use a normal font.

I'm uncomfortable using a this wordmark in the user documentation for a few reasons:
1. I personally don't like using italics and we don't really use them according to our style guide.
2. Italics don't look good in an online help format (Web, WinHelp, and so on)
3. The "d" in Red looks like it runs into the "B" of Blue when you use a typical font like Times Roman

Has anyone else run into wordmark issues? Any thoughts on this issue?


Leo Paoletti

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