Re: eye movement and web page layout

Subject: Re: eye movement and web page layout
From: Peter Neilson <neilson -at- alltel -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 19 Mar 2004 22:17:34 -0500

On Thu, 18 Mar 2004 11:41:15 -0700, <jim_wulterkins -at- hotmail -dot- com> wrote:

G'day all,

I've been googling away for a while, trying to find any studies that
demonstrate how the eye moves around a Web page when the page first loads.
I have some vague memory of a study showing that most "western people" (or
whatever) start in the top left corner, moves across the top of the page,
down the right side, and end up somewhere in the middle. I have another
vague memory telling me that the first thing the eye moves to is images,
rather than text.

No papers, web sites, etc., but a personal observation. I notice the stuff
in the order in which it appears. Usually there's extra junk (graphics
or music or something) that takes extra time to load, and isn't integrated
into the web page's presentation.

Images. Yeah, bouncing or animated stuff, Flash or whatever, immediately
tells me the site is concerned with appearance or impression instead
of content.


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