How to promote a Web site?

Subject: How to promote a Web site?
From: Steven Oppenheimer <Steven -at- OppenheimerCommunications -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 22 Mar 2004 12:40:02 -0500

Within the next few days I will be posting a dramatically altered and updated Web site for my business, Oppenheimer Communications, which provides technical writing services. I'd like to ensure that when people search for writers, technical writers, or technical communicators on the Web, my site shows up prominently near the top of the listings.

I went to Yahoo to check out their paid offerings for increased Web site visibility, and it's one of those cases of too many options -- I can't make heads or tails of what is what. All I want is to spend no more than a couple of hundred dollars, on a one-time basis, to increase my Web site visiblity. I want things so that when people do a search on Google or Yahoo for technical writers, there is a reasonable chance my company shows up near the top of the listing. (The question is, what can I do by way of paid fees to achieve this; I've already optimized the pages in terms of keywords, links, and such.) Can anyone who has been there/done that walk me through the process, and tell me what options/services/features I'm looking for?

Thanks in advance for all replies.

Steve O.

Steven Oppenheimer
Oppenheimer Communications
Technical and Business Writing: Making The Complex Accessible
Steven -at- OpComm -dot- com (301) 468-9233


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