TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:RE: How to promote a Web site? From:cchris -at- toptechwriter -dot- us To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Mon, 22 Mar 2004 16:47:13 -0700
Looking at statistics for my site, clients got hits on search strings like
"freelance graphic design maryland", "graphic artist writer illustrator",
"designer online portfolio", "technical writer illustrator portfolio",
even "hardware resume and technical writer in maryland" shows up (also
some bizarre terms appear as responses to searches where the material that
was being searched came from PDFs in my portfolio, which was the first
clue I had that search engines were ignoring my commands not to scan
When I run those search strings myself on Google, some are specific enough
that my company appears on the first page, other are so general that the
searcher must have looked through a lot of pages before hitting mine. One
client told me he searched for hours before adding "portfolio" to his hunt
and finding my site. So it can be a bit hit-or-miss as to whether a client
finds you, sort of depends on how savvy the client is when choosing search
terms and how good a handle he has on his requirements.
Many of the terms I used in the intro text for my homepage were those I'd
searched on (online portfolio, isometric illustration, template design,
etc.) when looking to hire tech writers and artists in my day job as a
director of a marcom dept. Since I don't contract as a full-time gig and
have the luxury of being choosy as to the types of jobs I want to do, I
tailored the keywords on my site to emphasize my strengths and interests.
I mean, I'll write a software manual if that's the only job I can get, but
I'd much rather write marketing brochures or hardware installation
If I were Steve, besides mentioning that he's a technical writer and where
he does business, I'd include some sample docs, the fact that he's a
freelancer, and I'd list the tech writing tools he uses (Interleaf,
FrameMaker, Quark, RoboHelp, etc.) but leave out the ones in common use
like MS Office tools. If he has unusual skills (illustrator, programmer,
editor, translator) mention those. The trick is to describe your
particular combination of skills so your company jumps to the top of the
list when a client searches.
Award-winning technical writing and illustration services.
> Hi Chris,
> Just out of idle curiosity, what are the "right search terms" that you do
> well with?
> This of course is a crucial issue for Steve. If he promotes a keyword for an
> esoteric specialty, he might hope to score well on searches over time. But
> as a search engine novice with a limited budget, he will not score well for
> "technical writer."
> Of course, the flip side of this is: How many people are searching for that
> esoteric keyword?
ROBOHELP X5 - ALL NEW VERSION. Now with Word 2003 support, Content
Management, Multi-Author support, PDF and XML support and much more!
Now is the best time to buy - special end of month promos, including:
$100 mail-in rebate; Free online orientation on content management
functionality; Huge savings on support and future product releases;
PLUS Great discounts on RoboHelp training. OFFER EXPIRES March 31!
Call 1-800-358-9370 or visit: http://www.ehelp.com/techwr-l
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.