Site ranking

Subject: Site ranking
From: "Chuck Martin" <cm -at- writeforyou -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 22 Mar 2004 15:44:22 -0800


Google uses a proprietary algorithm that they are regularly tweaking to rank
(unpaid) search results. Unlike other search engines, theirs pretty much
stopped using metatag keywords because that method was abused. A significant
part of their formula takes into account the number of pages elsewhere that
link to your site, but that is becoming abused as well.

Here's my question: if someone's looking for a technical writer, will they
do a Google search or will they search on one of the many job boards? I have
my resume on dice.com, hotjobs.com, monster.com, and careerbuilder.com, and
when I'm actively looking, on craigslist.org. I also have my site, which
includes my resume and some samples. I've never received a lead from my
site, but I have from resume posts.

Meanwhile, although my site has been up for a number of years, and some
sites even link to it, it's still amazing what pops up when I Google my name
(my site isn't in the first several results pages). "I" am

- a VP of Publishing and Advertising at IBM and the founder of Interactive
Age
- A cyberfuturist, author of the book Net Future: The 7 Cybertrends That
Will Drive Your Business, Create New Wealth, and Define Your Future
- A TV writer
- Chairman and CEO of NFI Research
- A columnist for the Cincinnati Enquirer
- Bestselling author of The Digital Estate: Strategies for Competing,
Surviving, and Thriving in an Internetworked World
- 37th District Representative in Georga
- Formerly defensive backs coach, now head football coach at Grand Valley
State University
- Author of Managing for the Short Term
- A boianalytical chemist
- A news anchor at Texas State Networks radio
- A columnist at outsports.com (Hey! That's really me!)
- A porn star
- Author of an article at winwriters.com (Hey! That's me too!)
- A technical writer who posted a resume on hotjobs.com (Hey! That's me--on
the 4th results page now.)
- A writer on the movie Juwanna Mann
- A guitarist


--
--
Chuck Martin
User Assistance & Experience Engineer
twriter "at" sonic "dot" net www.writeforyou.com

"I see in your eyes the same fear that would take the heart of me. The day
may come when the courage of Men fail, when we forsake our friends and
break all bonds of fellowship. But it is not this day! This day, we fight!"
- Aragorn

"All you have to decide is what to do with the time that is given you."
- Gandalf



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