Re: Corporate-scale training program references

Subject: Re: Corporate-scale training program references
From: Rachael Lininger <techwhirl -at- earthlink -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 15 Apr 2004 08:57:29 -0500 (GMT-05:00)

Dick Margulis <margulis -at- fiam -dot- net> wrote:

>Steve Schwarzman wrote:
>> Okay, what follows is Steve's Quick Version of How to Put Together a
>> Training Program for a Company of X Hundred (or Thousand) People. Buckle
>> your seatbelt!

>This is a great overview. I knew less than nothing about large-scale
>training before I read your post and now I know more than nothing
>(enough to know I don't want to tackle such a project, anyway).

Me, either. Eek!

>> Adult learners need to know why they should care. They've got a zillion
>> things to do back at their desks, and you are taking up their time. Convince
>> them at the start of the lesson that you are aware of this, and justify the
>> importance of the lesson. (For example: "This lesson shows you how to
>> encrypt your emails. You need to know this so you can avoid exposing the
>> company's trade secrets on our new product when you communicate with our
>> remote plant.") If you can't think of why they need to know, you need to
>> rethink the lesson.

>I'd like to put in a plug for promotion here. It's hard to train people
>with posters, contests, premiums, and email; but it is possible to
>increase people's receptiveness by doing the convincing ahead of time,
>rather than dragooning them into a classroom before telling them why
>they're there. Enlist the help of the marketing department is thinking
>through the kind of promotional campaign that would be appropriate,
>budgeting for it, and executing it. Embrace the darkness ;-)

Oh, lord, no. I've been working with Marketing on other stuff. It's one of
the reasons I'm thinking of painting some foam to look like a brick wall
and hanging it in my cube. Then I can bang my head in a less
metaphorical fashion. Bonk bonk bonk.

The promotion idea, though, is really great. I sort of had the idea, but
articulating that clearly will really help when I try to sell it (instead of
uh, duh, it'll probably be helpful somehow). Thanks!




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