RE: RE: Great piece on marketing collateral

Subject: RE: RE: Great piece on marketing collateral
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: 28 Apr 2004 16:54:04 GMT

I abandoned the idea of "grammatical correctness" as
an essential characteristic of "well-written" the
first time I heard "Winston tastes good like a
cigarette should." A "well-written" article makes
its point to its target audience, and in the case of
this one, I don't think its target was "writers," but
rather, "Marcomm people who spend too much of their time
writing." The article's primary message to these
Marcomm readers was, "People don't read your marketing
documents any more than they do the technical ones, so
stop writing them." The last thing he wants to do is
follow writing rules while he's telling his readers to
throw their current ones out the window.

Gene Kim-Eng

------- Original Message -------
On Wed, 28 Apr 2004 12:22:56 -0400 Goldstein, Dan wrote:
I too have worked in marcomm on occasion, and have even been known to use a
sentence fragment. Or two. In ad copy.

This is different. Published articles about writing for writers ought to be


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