RE: Great piece on marketing collateral

Subject: RE: Great piece on marketing collateral
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 29 Apr 2004 09:08:09 -0700

Quoting shankAtIndiaDotcom <ss_rajanala -at- yahoo -dot- com>:

> I find it amusing that people seem to think
> grammar and communication are in opposition

That depends on how you define grammar.

If you mean grammar in a linguistic sense - that is, as a set of observations
about how a language is used in a certain place and time by a certain group of
people - then what you're saying is self-evident.

However, if you mean prescriptive grammar - that is, the set of rigid rules
that includes enshrined prejudices and opinions that proclaims the user a
member of a self-appointed elite - then that's another matter. Even there, it's
not so much that prescriptive grammar and communication are in opposition than
the fact that there is no necessary connection between the two. Believers in
prescriptive grammar would have us think that, if we write grammatically, then
we are writing well. In fact, we can follow every prescriptive rule and still
write poor prose. Conversely, we can break most prescriptive rules, and still
write well.

Prescriptive grammarians like to blur the distinction between linguistic
grammar and their set of shibboleths, but they really don't have much to do
with one another.

Bruce Byfield bbyfield -at- axionet -dot- com 604-421.7177


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RE: Great piece on marketing collateral: From: shankAtIndiaDotcom

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