RE: Great piece on marketing collateral

Subject: RE: Great piece on marketing collateral
From: "Steve Schwarzman" <steve -at- writersbookmall -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 30 Apr 2004 16:23:14 -0400

Kevin asks:
>If I go to my next job interview, having got that
>interview by claiming to have written marcom stuff
>for the past <mumbledy-mumble> years, and then they
>ask me to provide samples, and all I've got are my
>QuickStart Guides, Reference Manuals, Online Help,
>Release Notes, Technotes, and Update instruction sheets,
>how many times do you think I'll bounce before my
>sorry butt comes to a rest in the street?

What you'd need to do to get the job is explain your integrated approach to
marketing communications, wherein the tech docs are part of the overall
marcom set, and show the parts you happen to have worked on, chock-full of
subtle (yet noticeable when you draw their attention to them) examples of
marcom embedded in the helpful tech docs. :)

Anyway, I do see your point, and I hope I haven't said that tech docs =
marcom, only that user documentation done well is a part of an overall
marcom package.

Steve Schwarzman
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