Re: Fewer / Less
All I can say is that the knowledge of proper word uasge isn't limited to English majors--although it's certainly absent from advertising and marketing programs.
I can't believe it's the afternoon and no one has commented on today's Frank and Ernest comic strip. http://www.comics.com/comics/franknernest/archive/images/franknernest2061008040601.jpg
The guy is standing at the express checkout line, looking at the sign saying "10 Items or Less". Below that there is a sign: "For English Majors: 10 Items or Fewer"
That said, I remember one ad, I think it was for a camera, that had a picture of the camera underneath a picture of 30 male deer. The ad copy included the words "under 30 bucks."
Thank to my excellent instructor in my "Style in Technical Writing" class, I'm permenantly attuned to word misuse such as "under" instead of "fewer," "over" instead of "more than," when to use "that" and when to use "which," and so on.
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