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Subject:RE: article that uses word 'google' From:cchris -at- toptechwriter -dot- us To:"TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Fri, 22 Oct 2004 12:24:42 -0600
My guess is that they'll fight the lowercase version or else risk having
the trademark diluted as "googling" starts to mean searching any engine
other than Google. This happened to Hoover, which lost the ability to
protect its brand when it passed into common usage as hoovering, and to
the Thermos brand, which now refers to any generic insulated bottle. These
brands still have their trademarks, but the companies that own them won't
go to court to protect against encroachment because they'll probably lose
the case and the mark.
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> Google is a trademarked name and has to be capitalized. Maybe they won't
> fight the lowercase use, though. I guess it remains to be seen, but most
> responsible writers capitalize it.
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