White Paper Resources

Subject: White Paper Resources
From: contact -at- stelzner -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 3 Dec 2004 08:07:44 -0700

Hi Everyone;

Does anyone know of any good articles out there on white papers,
especially marketing them?

Came across an interesting Forum on White Papers called WhitePaperSource

Also found an interesting article on ClickZ on white papers:
Here is a blurb:

"White papers need to present your company favorably and reinforce why
your organization should be selected over your competition. Since the goal
is to ultimately influence a prospective customer into becoming an actual
customer, you need high-impact white papers that can be easily understood
by your audience and clearly demonstrate how your solution can solve the
person's critical needs. "




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