Re: Academic Research in TechComm

Subject: Re: Academic Research in TechComm
From: Bill Swallow <techcommdood -at- gmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 31 Mar 2005 12:53:15 -0500

> One--Quantifying ROI won't be easy.

Quantifying ROI is never easy. But if you plug into the company's
business vein, you'll get the info you need to make quantifying ROI

> Two--All of us should explore best practices and make incremental
> improvements to our documentation.

I take this as a given. You can't get anywhere without knowing what's
out there and taking steps to get there. Baby steps are usually most
effective until you have a solid plan in place, at which time you
might be able to start opening your stride.

> Three--We need to improve quality to overcome a bad reputation.

However, you need to determine what "quality" means and what the "bad
reputation" is and why.

> Four--Ultimately, quality counts.

No, ultimately profit counts. Quality might be a factor in increasing
revenue, but it's not a given.


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RE: Academic Research in TechComm: From: Tom Johnson

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