Re: Academic Research in TechComm

[Bill Swallow <techcommdood -at- gmail -dot- com>]

> One--Quantifying ROI won't be easy.

Quantifying ROI is never easy. But if you plug into the company's
business vein, you'll get the info you need to make quantifying ROI
easier.

> Two--All of us should explore best practices and make incremental
> improvements to our documentation.

I take this as a given. You can't get anywhere without knowing what's
out there and taking steps to get there. Baby steps are usually most
effective until you have a solid plan in place, at which time you
might be able to start opening your stride.

> Three--We need to improve quality to overcome a bad reputation.

However, you need to determine what "quality" means and what the "bad
reputation" is and why.

> Four--Ultimately, quality counts.

No, ultimately profit counts. Quality might be a factor in increasing
revenue, but it's not a given.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WEBWORKS FINALDRAFT - EDIT AND REVIEW, REDEFINED
Accelerate the document lifecycle with full online discussions and unique feedback-management capabilities. Unlimited, efficient reviews for Word
and FrameMaker authors. Live, online demo:
http://www.webworks.com/techwr-l

---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- techwr-l -dot- com
Send administrative questions to lisa -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.