Re: Blogs replace newsletters?

Subject: Re: Blogs replace newsletters?
From: Bill Swallow <techcommdood -at- gmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 14 Oct 2005 10:39:48 -0400

> A blog, on the other hand, is a Web page, which means that I'm not
> likely to bother looking at it unless I get an email reminder once a
> week or once a month to do so. Following the link is an extra step that
> I might or might not take, depending on how busy I am at the time. And
> when I do click on it some time later, chances are that so much of the
> blog will have scrolled off into back pages that I'll never see, let
> alone read, ninety percent of the material that's there.

Which is why there's RSS and a plethora of free RSS readers out there.
The content comes to you. :-)

> If there are many others like me in the desired audience, it's possible
> that the effectiveness of the newsletter in reliably communicating
> important information to the membership would actually decline.

Good to keep in mind. Maybe the first time the online version switches
to a blog, a print newsletter should go out with a notice of that
fact, and with links to RSS readers that people can use to
automatically inform online readers of new content.

Bill Swallow
HATT List Owner
WWP-Users List Owner


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Blogs replace newsletters? (was Re: "New Media"): From: Milan Davidovic
Blogs replace newsletters?: From: Geoff Hart
Re: Blogs replace newsletters?: From: Dick Margulis

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