Re: Branded communication design

Subject: Re: Branded communication design
From: Anthony Davey <ant -at- ant-davey -dot- com>
To: Rob Tovey <robtovey -at- hotmail -dot- co -dot- uk>
Date: Tue, 15 Nov 2005 18:03:36 +0000

Hi Rob,

this very much depends on the brand's values. Is it cheap and cheerful, or is it about providing the best possible value. If either of these then perhaps not.

If the brand is up-market, high-end, customer expects to be paying for a quality product then it almost certainly undermines the value of the brand.

What ever the situation, there is no reason why, as part of the product, the documentation should not reflect the same values and standards as the other components.

There's nothing wrong with black and white, if it's done at the appropriate standard. Though, of course, colour can help, especially with warnings, highlights, etc. My main concern would be more with cheap paper.

HTH,
Ant

Rob Tovey wrote:

How should branding be addressed in communication design? Does an instruction manual printed in black and white, on cheap paper undermine the brand? Advice please

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References:
Branded communication design: From: Rob Tovey

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