The importance of titles (white papers, ...)

Subject: The importance of titles (white papers, ...)
From: Stelzner <contact -at- stelzner -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Fri, 20 Jan 2006 05:47:57 -0800

Hi All;

I am conducting some research on writing titles for white papers, etc. I am looking for:

- Good articles / resources on the power of a good title
- Your own feedback

I want to understand tips and strategies around developing compelling titles that make people want to act (download a paper, etc.).

Any feedback is greatly appreciated.

Best Regards, Mike

Michael A. Stelzner - Creative Partner
Stelzner Consulting
13025 Danielson Street, Suite 108
Poway, CA 92064

Phone - 858.748.7800
Fax - 858.748.6014
Cellular - 858.883.7800

e-mail - mike -at- stelzner -dot- com
url -

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