RE: Placement of index and TOC

Subject: RE: Placement of index and TOC
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 19 May 2006 10:42:50 -0400

Maybe these are "flaws" are actually techniques to get you to glance at
advertisements along the way. "Digging through the pages" might increase
ad readership, and therefore ad prices. Just a thought.

> -----Original Message-----
> From: Jones, Donna
> Sent: Friday, May 19, 2006 10:29 AM
> To: Geoff Hart; TECHWR-L; obair81 -at- comcast -dot- net
> Subject: Placement of index and TOC
> ...A TOC in a magazine is split apart into tiny chunks over several
> pages, and I can't find the chunk of it that I need for the article
> teaser that I saw on the cover...
> ... I finally find something in a magazine TOC and start digging
> through the pages only to find that none of the pages are numbered
> for 10 or 20 pages on either side of the article. Or they have
> meaningless page numbers in the middle of the magazine --
> Advertisement page 1, Advertisement page 2 -- and I'm looking for
> page 119...

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