RE: Placement of index and TOC

Subject: RE: Placement of index and TOC
From: "Jones, Donna" <DJones -at- zebra -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 19 May 2006 09:50:17 -0500

Dan Goldstein wrote:
Maybe these are "flaws" are actually techniques to get you to glance at
advertisements along the way. "Digging through the pages" might increase
ad readership, and therefore ad prices. Just a thought.

I've thought that before, too. That probably is the reason behind hiding
the TOC in a magazine. But what advertisers don't know is that I'm
actually LESS likely to buy the products that were advertised if a
situation irritated me enough. I associate the ads I see with the
irritation that I feel. Not quite what they intend to have happen, is
it? :-)


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