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I have been on this list for quite some time, and finally have a question
But before that, I just want to say big thank you to all, for posts which
teach me about all kinds of things, including humor, camaraderie, and of
course, technical writing.
And now for the question:
I have been a technical writer for a more than a year now, doing the regular
creation of help PDFs and CHMs, using FrameMaker and Photoshop, Dreamweaver,
Last week, my boss advised me to take interest in sales / marketing type of
writing, and specifically mentioned case studies as an example. Now the
problem is that I am substantially illiterate about business, sales, and
marketing and similar stuff. And I mean substantially.
So here are my questions:
Am I being asked to do Marcom?
While I am willing to do what the job now requires, career wise how good or
bad is this?
What books can I read, to get started on the basics of business, and
business / marketing communication? (I may get a small budget to shop on
Amazon, so a bibliography of the MOST essential reading would be useful)
Where on the Internet are the resources that will be useful?
Where can I find samples of the kind of work I'm being asked to do?
Is there a mailing list for such writing?
What else should I be asking?