RE: Why marketing should make the user manuals

Subject: RE: Why marketing should make the user manuals
From: "Joe Malin" <jmalin -at- tuvox -dot- com>
To: "Keri Morgret" <kerilists -at- morgret -dot- net>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 31 Aug 2006 14:52:11 -0700

Interesting idea, but if I have to choose between great-looking stuff
and stuff that actually *helps me*, I'll choose the latter. My prejudice
is that most of the flashy stuff I've seen either online or in print was
kinda low on content. Organize it, make it clear, and make it accurate,
and I'll take it hand-written!


Joe Malin
Technical Writer
jmalin -at- tuvox -dot- com
The views expressed in this document are those of the sender, and do not
necessarily reflect those of TuVox, Inc.

-----Original Message-----
From: techwr-l-bounces+jmalin=tuvox -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jmalin=tuvox -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf
Of Keri Morgret
Sent: Wednesday, August 30, 2006 9:59 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Why marketing should make the user manuals

Here's a blog post from the Creating Passionate Users blog calling
for marketing to make user manuals..the marketing brochures look
great, then when we get the people in, we give them dull black and
white user manuals.

Both the article and the comments (pro and con) are interesting.

Keri Morgret
Morgret Designs

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