RE: From Technical Writing to Marketing

Subject: RE: From Technical Writing to Marketing
From: "Hickling, Lisa (TOR)" <lhickling -at- Express-Scripts -dot- com>
To: "Chris McQueen" <chrism -at- docutechcorp -dot- com>, techwr-l -at- lists -dot- techwr-l -dot- com
Date: Wed, 1 Nov 2006 14:45:09 -0600

If you are permitted to truly write you own ticket then this is a golden opportunity. Otherwise you might find that you become the thinly spread Tech Writer with Marcom responsibilities. I'd firm up on the J. description first before leaping.

Where's the Marcom angle in User Advocate...sounds like a fancy term for Technical Writer.

Lisa H.

-----Original Message-----
From: Chris McQueen

I've been approached by management to move to a new Marketing department.
I feel I have the opportunity to create my own job and job description within the Marketing department. What I'm considering proposing is a "User Advocate" position. The job would be to create advocacy for our software within the user group. My tasks would be to collect customer feedback, create training material, and guide the user experience. I would hope to discover features that customers want or need and explain and train customers on features the software has. So while other Marketing employees would concentrate on market development, I would make sure the user is not forgotten, knows how to user the software and enjoys using the software.

Now my question: "What doesn't work with this idea?" As a manager, where are the problems with a position like this? Where are the holes in the plan? Could a position like this work? What talents would someone in this position need?

Ideally I would see a department created from this position, but I have to show return on investment and make money for the company before any of that could happen.

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