Re: Re-Quick Start Guide

Subject: Re: Re-Quick Start Guide
From: Al Geist <al -dot- geist -at- geistassociates -dot- com>
To: TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 30 Nov 2006 11:22:13 -0500

Damien Braniff wrote:

- the name may be irritating but if it's the right
price and does the job then I can live with it.

You got that right. I don't care what name they use or how much they twist the language...when I purchase something (service or otherwise), I am looking for the best price for the best product. If you can get better cable service from a provider other than Qwest...go for it, but it would be a foolish business decision to make the move only because you don't like their name. As for documentation, you have to separate the marketing aspect (the product name) from the content. One is used by marketing and sales to try to make it different from the plethora of products inundating the market. The other is used by the customer who remembered the marketing name and bought the product because the specs and other documentation convinced them that it met their needs and was a good value.



Al Geist
Technical Writing, Online Help, Marketing Collateral, Web Design, Award Winning Videos, Professional Photography
Voice/Msg: 802-658-3140

Cell: 802-578-3964
E-mail: al -dot- geist -at- geistassociates -dot- com <mailto:al -dot- geist -at- geistassociates -dot- com>
URL: <> (online portfolio/resume)

See also:
URL: <> (fine art prints for home for office, and note cards for all occasions)

"When they call the roll in the Senate, the Senators do not know whether to answer "Present" or "Not guilty.""
Theodore Roosevelt


WebWorks ePublisher Pro for Word features support for every major Help format plus PDF, HTML and more. Flexible, precise, and efficient content delivery. Try it today!

Easily create HTML or Microsoft Word content and convert to any popular Help file format or printed documentation. Learn more at

You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot-
To unsubscribe send a blank email to techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit

To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Re-Quick Start Guide: From: Damien Braniff

Previous by Author: Re: "Gaming" interviews (was Future Trends in Technical Writing)
Next by Author: Document Control/Quality Management
Previous by Thread: Re-Quick Start Guide
Next by Thread: Re: Re-Quick Start Guide

What this post helpful? Share it with friends and colleagues:

Sponsored Ads