Re: newsletter approaches

Subject: Re: newsletter approaches
From: Sean Wheller <sean -at- inwords -dot- co -dot- za>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Mon, 8 Jan 2007 09:45:52 +0200

On Monday 08 January 2007 09:40, Erika Yanovich wrote:
> We are sending an HTML e-newsletter to our customers which includes
> contents exclusively created for the newsletter (cannot be found on our
> website as articles). However, the entire newsletter archive can be
> found on the site. Since the newsletter editor is on maternity leave,
> I'm getting help from a graphic designer and according to her this is
> not the way a newsletter should look like. She prefers a much shorter
> HTML, full of links to articles that appear on the site and no actual
> contents. I must say I'm subscribed to such a newsletter, but it always
> annoys me me that there is no real contents, just a bunch of links. Is
> this a de-facto standard? Opinions appreciated.

Perhaps a compromise. When adding too much content, subscribers may not want
to scan down all articles to see if there is something worth reading. So give
them a few lines per article, usually an abstract, then follow it by a read
more ... link.

This way you can put many headlines and shorter abstracts into a single
letter. Readers can glimpse the overall of what is going on from these pieces
of information and click-through when they want to read more. In this way,
readers can get a better overall view of what is going on and still access
the meat.

Hope this helps,

Sean Wheller
Technical Author
email: sean -at- inwords -dot- co -dot- za
im: seanwhe -at- jabber -dot- org
skype: seanwhe
cel: +27-84-854-9408

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newsletter approaches: From: Erika Yanovich

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