Re: newsletter approaches

Subject: Re: newsletter approaches
From: "Mike Starr" <mike -at- writestarr -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 9 Jan 2007 07:32:28 -0600

None of the replies I've seen so far seem to consider the perspective of whether it's right to take advantage of the newsletter editor's maternity leave to make changes to the format and style of the newsletter. It's possible that the newsletter editor already had those discussions with the graphic designer and overruled those suggestions. I've always felt annoyance with those who take advantage of someone's temporary absence to make drastic changes to something.

I would suggest that you follow the existing format and style, developed by the person who was hired to do the job. If you or the graphic designer think changes need to be made, wait until the newsletter editor returns from maternity leave and then begin a dialog with her. If it comes to pass that she decides to stay home and not return from her maternity leave, then it becomes your job to consider whether any changes are appropriate.

Patience, grasshopper...

And BTW, I prefer my newsletters in plain text and filled with content rather than a collection of links.

Mike Starr WriteStarr Information Services
Technical Writer - Online Help Developer - Website developer
Graphic Designer - Desktop Publisher - MS Office Expert
Phone: (262) 694-1028 - Tollfree: (877) 892-1028 - Fax:(262) 697-6334
Email: mike -at- writestarr -dot- com - Web:

----- Original Message -----
From: "Erika Yanovich" <ERIKA_y -at- rad -dot- com>
Subject: newsletter approaches

Hi Whirlers,
We are sending an HTML e-newsletter to our customers which includes
contents exclusively created for the newsletter (cannot be found on our
website as articles). However, the entire newsletter archive can be
found on the site. Since the newsletter editor is on maternity leave,
I'm getting help from a graphic designer and according to her this is
not the way a newsletter should look like. She prefers a much shorter
HTML, full of links to articles that appear on the site and no actual
contents. I must say I'm subscribed to such a newsletter, but it always
annoys me me that there is no real contents, just a bunch of links. Is
this a de-facto standard? Opinions appreciated.

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