Re: newsletter approaches

["Mike Starr" <mike -at- writestarr -dot- com>]

None of the replies I've seen so far seem to consider the perspective of 
whether it's right to take advantage of the newsletter editor's maternity 
leave to make changes to the format and style of the newsletter. It's 
possible that the newsletter editor already had those discussions with the 
graphic designer and overruled those suggestions. I've always felt annoyance 
with those who take advantage of someone's temporary absence to make drastic 
changes to something.

I would suggest that you follow the existing format and style, developed by 
the person who was hired to do the job. If you or the graphic designer think 
changes need to be made, wait until the newsletter editor returns from 
maternity leave and then begin a dialog with her. If it comes to pass that 
she decides to stay home and not return from her maternity leave, then it 
becomes your job to consider whether any changes are appropriate.

Patience, grasshopper...

And BTW, I prefer my newsletters in plain text and filled with content 
rather than a collection of links.

Mike
--
Mike Starr                            WriteStarr Information Services
Technical Writer   -   Online Help Developer   -    Website developer
Graphic Designer    -    Desktop Publisher   -       MS Office Expert
Phone: (262) 694-1028 - Tollfree: (877) 892-1028 - Fax:(262) 697-6334
Email: mike -at- writestarr -dot- com      -      Web: http://www.writestarr.com

----- Original Message -----
From: "Erika Yanovich" <ERIKA_y -at- rad -dot- com>
Subject: newsletter approaches

Hi Whirlers,
We are sending an HTML e-newsletter to our customers which includes
contents exclusively created for the newsletter (cannot be found on our
website as articles). However, the entire newsletter archive can be
found on the site. Since the newsletter editor is on maternity leave,
I'm getting help from a graphic designer and according to her this is
not the way a newsletter should look like. She prefers a much shorter
HTML, full of links to articles that appear on the site and no actual
contents. I must say I'm subscribed to such a newsletter, but it always
annoys me me that there is no real contents, just a bunch of links. Is
this a de-facto standard? Opinions appreciated.
Erika 

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