Tools and methods for audience analysis?

Subject: Tools and methods for audience analysis?
From: Geoff Hart <ghart -at- videotron -dot- ca>
To: TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 07 Feb 2007 08:49:53 -0500

I'm doing a bit of research on the various ways the techwhirlers have performed audience analysis (i.e., have tried to get inside the head of the user of our documentation). My sense is that there's been a gradual evolution from purely demographic approaches (e.g., tallying ages and educations), through use cases (figuring out how a tool is used and designing to support that use) and contextual inquiry (watching the user at work), to personas (understanding the actual user).

Am I missing anything significant in this capsule summary? (Other than the details, of course! <g>)

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Geoff Hart ghart -at- videotron -dot- ca

(try geoffhart -at- mac -dot- com if you don't get a reply)

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