Graphic design

Subject: Graphic design
From: Joanne Wittenbrook <jwittenbrook -at- ameritech -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Sun, 8 Apr 2007 08:48:59 -0700 (PDT)

>I am more interested in the production process and what I
>might need to do as input to, say, the four-color foldout that will be
>packed with our product. The manufacturer is doing some of the work, but
>I need to know about the production steps so I can estimate times and
>so I can help my manager decide what to insist that the manufacturer
As the writer, you should not need to worry about color separation and plate making or even specifying type styles. The graphic designer/production artist should deal with getting the brochure print-ready.

The production cycle is usually that the designer does a layout complete with type specification (type style, size etc.) Pictures/photos/color specification etc. The writer receives a copy of the layout with word counts for the areas of the brochure. Sometimes for headlines a character count.

I was an art director for many years and it was never the realm of the technical writer to even think about the layout, pictures or print process. The job of the writer is to write. If the manufacturer is providing the layout/art it is their job to worry about making it print ready.


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