RE: Design

Subject: RE: Design
From: "Al Geist" <al -dot- geist -at- geistassociates -dot- com>
To: "'David Neeley'" <dbneeley -at- gmail -dot- com>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 9 Apr 2007 09:02:23 -0400

David Neeley wrote:
"When a writer assumes a four-color process, that *also* indicates to me a
lack of experience and knowledge of the printing process on the
part of the writer...including, presumably, the writers who answered
the question with such assumptions."

Huh? I didn't read your original post and I agree that spot color, duotones,
etc., may be a better, more economical means of presentation, but this
paragraph doesn't make sense. How can you state that someone who "assumes a
four-color process...indicates a lack of experience or knowledge of the
printing process including writers who answered the question with such
assumptions?" That's like saying "your last name is Smith, ergo you don't
have a clue about cumquat farming."

As for PDFs, I've used PDfs to transfer final output from my computer system
to my printer for years and that output included products using continuous
tone (full-color hexachrome in one case) and spot colors. In addition to
working closely and communicating often with my printer, my background
includes graphic arts and prepress. Sometimes spot color is best, sometimes
not. It all depends on the product.

Al Geist
Technical Writing, Help, Marketing Collateral, Web Design and Award Winning
Voice/Msg: 802-658-3140
Cell: 802-578-3964
E-mail: mailto:al -dot- geist -at- geistassociates -dot- com
URL: (Online portfolio and resume)
See also:
URL: (Fine art photographic prints for home or
office and beautiful note cards for all occasions.)


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Re: Design: From: David Neeley

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