TECHWR-L Premium Jobs, Events, and Announcements

Subject: TECHWR-L Premium Jobs, Events, and Announcements
From: TECHWR-L Listowner <admin -at- techwr-l -dot- com>
To: archive -at- web -dot- techwr-l -dot- com
Date: Sat, 23 Jun 2007 02:05:06 -0600 (MDT)

Posted on
Saturday, June 23, 2007
_______________________________________________________

TECHWR-L Premium Ads
You received this message because you're a subscriber to TECHWR-L.
This ad posting is sent daily directly to all list members to help
underwrite the costs of the list (just as ads in a newspaper,
magazine, or journal underwrite the costs of those publications).

In this posting, look for the following ...

Technical Writing: Reduce Costs and Gain a Competitive Edge
ANNOUNCE: ----MADCAP ROAD SHOW-----
ANNOUNCE: New book on scientific editing

and at the end you'll find the concluding administrivia with
information about these ads and how to place your own.

################################################################

Technical Writing: Reduce Costs and Gain a Competitive Edge

Like all business units, technical writing teams are under
increasing pressure to demonstrate greater value and reduce costs.
But is this possible? Can technical writing teams become a source
of competitive advantage by addressing challenges such as
inefficient workflows, inappropriate technologies and the
continuing pressure to cut costs?

You will learn how in our latest white paper, "Technical
Writing: Reducing Costs Drives Competitive Advantage for Savvy
Companies." This white paper will discuss how technical writers
can increase their relevancy and value to the business by
establishing more efficient workflows, adopting innovative
sourcing strategies and deploying single-source publishing
technologies.

You are also invited to join our two-part webinar series, which
will discuss the tools, technologies and trends that are impacting
technical communications and how organizations can reduce costs
and drive competitive advantage.


Technical Writing: Reducing Costs Drives Competitive Advantage
for Savvy Companies
----------------------------------------------------------------
Learn how technical writing teams can help organizations reduce
costs and gain a competitive edge by setting up more efficient
workflows, adopting innovative sourcing strategies and deploying
new content management and publishing technologies. Co-presented
by Innodata Isogen and the Institute of Scientific and Technical
Communicators (ISTC).

** June 28th: 9:00 AM Pacific, 12:00 PM Eastern, 17:00 UK,
18:00 Central Europe


Web 2.0: Understanding the Semantic Web and its Impact on
Technical Communication
---------------------------------------------------------------
Industry authority Scott Abel will cover how the next phase of
Web 2.0, the Semantic Web, is changing the way our technical
communications teams create, maintain and deliver information.
In addition, the webinar will also feature a real-world example
of how Innodata Isogens technical writing team is helping a
major telecommunications manufacturer update customer
documentation.

** July 10th: 11:00AM Pacific, 2:00 PM Eastern, 19:00 UK,
20:00 Central Europe

http://www.innodata-isogen.com/knowledge_center/technical_writing/?dr
ef=techwrlemail

If you would like additional information regarding technical
writing, contact me at 201-371-2828.

Thank you,
Carolyn Muzyka
Innodata Isogen http://www.innodata-isogen.com/
Three University Plaza
Hackensack, NJ 07601

##################################################################
ANNOUNCE: ----MADCAP ROAD SHOW-----

Get ready! MadCap Software will soon be
visiting a city near you!

Mike Hamilton, MadCap Software VP of
Product Management, will be hosting
a half-day overview and training
event in the following US cities:

San Diego - June 25
San Francisco - June 27
Seattle - June 29
Chicago - July 9
Houston - July 11
Toronto - July 16
New York - July 18
Boston - July 20
Pittsburgh - July 23
Washington DC - July 25
Atlanta - July 27

The value-packed half-day event will cover:

Overview
- About MadCap Software
- What products does MadCap Software offer?
- What industry problems can MadCap help you solve?

Building a Strong Documentation Foundation
- Sound authoring principles
- Ways to leverage existing documentation
- Great techniques for creating links
- Modern strategies to help users find more
relevant and reliable information
- Simple yet powerful options for
publishing and distributing information
to users

Writing Smarter and Working Less with Single-Sourcing
- What is single-sourcing and multi-channel publishing?
- How can single-sourcing make me more efficient?
- Tools and techniques to make it happen
- Tips, Tricks, and Best Practices

Success factors from the industry experts
- The latest techniques and the latest tools
- Avoiding authoring pitfalls

For more details please visit:
http://www.madcapsoftware.com/company/events.aspx

Early registrants, secure your seat for the
low cost of only $69.
In addition to refreshments and other
MadCap gifts, all attendees will receive
an $89 credit towards the purchase of
MadCap Flare or MadPak.

Space is limited, please book your seat now!
Call sales at: (858) 320-0387 or mailto:sales -at- madcapsoftware -dot- com

##################################################################
ANNOUNCE: New book on scientific editing

Subtleties of Scientific Style fills the gaps left by other style
guides and books on editing. Here, Matthew Stevens, an Australian
scientific editor, distils over two decades of experience,
explaining subtle but significant errors that authors can make
and many subtle tricks that can make a work more readable.

Topics include:

* Achieving an editorial Gestalt
* Common errors-danglers, fillers, misapplied modifiers,
shortcuts
* Errors of reasoning-begging the question, teleology, size
comparisons
* Expression-first-person science, order of events, parallel
narratives
* Tricky terms-applied, based on, due to, respectively

Contents
What is science?
Substantive editing
Common errors
Errors of substance or sequence
Errors of reasoning
Improving expression
Improving visual presentation
Tricky or misused terms
Errors in classical languages
Appendix 1-Editing techniques
Appendix 2-Wordy phrases
Appendix 3-British or US spelling?
Appendix 4-Unicode values and non-displaying characters
Appendix 5-Character charts in logical groupings
Bibliography

You can download a copy from http://www.zeta.org.au/~mls/subtleties.h
tml
(US$6, A$7 shareware). Hard copies will be available soon for
order (112 pp B5, ~200 g, US$12, A$15 + postage).

##################################################################


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