RE: How do you differentiate yourself (UserFriendly)

Subject: RE: How do you differentiate yourself (UserFriendly)
From: "Stuart Burnfield" <slb -at- westnet -dot- com -dot- au>
To: al -dot- geist -at- geistassociates -dot- com, slb -at- westnet -dot- com -dot- au, techwr-l -at- lists -dot- techwr-l -dot- com
Date: Thu, 29 Nov 2007 14:08:32 +0900

I didn't say that TW applicants might wear a whacky hat as a
differentiator. I just mean it's an analogy--Idol contestants
who really have talent and know it don't need differentiators.

What I *really* think of as a differentiator is an additional
skill. Lots of people can turn out adequate procedures, and
when times are good they'll get plenty of work. If that's all
they can do, though, it'll likely be hard for them to find work
when times are tough. Each additional skill (or industry, or
tool) could be the differentiator for an employer who wants
someone who can write but can also do a bit of testing/training/

As for preparing a successful application, I think it's a
stretch to call it good marketing. You could have good
marketing for a bad product. We're talking here about someone
who's well qualified for the job--that is, the product is good.
Preparing a good job application for a TW job is mostly about
applying good TW principles (audience, organisation, and so on).

But it's probably just a tomayto-tomahto dispute...


Al Geist said:
>As I said before, what you do is good marketing. The idea that
>differentiation means wearing stupid hats/haircuts/clothes is
>ridiculous. That's not marketing yourself or your talents.
>That's like wearing a neon sign that says unprofessional bozo
>and what you have to do is differentiate yourself from them.


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