Some rules for content that will be published to a website
Use underscore to separate all-lower-case words in filenames and in folder
names. Although the underscores disappear when shown as a hyperlink, this is
still quite readable. (Amazon now links to its books this way. And the BBC
follows this convention for their thousands of websites.)
Arrange folders to match the navigation scheme in a web site. Top-level
landing pages should be in the main folder, section pages in folders with
section name, etc. Then the path names for hyperlinks have a 1-to-1 mapping
with the website information architecture.
Users have a comfortable feeling that they can know where they are based on
the path name.
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