Re: Print manuals - keep or drop

Subject: Re: Print manuals - keep or drop
From: William Gaffga <WilG -at- GibbsCAM -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Mon, 31 Mar 2008 14:00:46 -0700

A testing technique, if the company is unsure about the move, is to not
ship the manuals initially but include a postcard that says send this
back if you want a free set of manuals, or something along those lines.
We got a return rate of about 13%. There was a similar result for
another company in my industry, except they got a return rate of 8%. The
powers-that-be at your company can make the decision from there. Of
course, you need to consider the possibility of increased cost per
manual for lower print runs.


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Print manuals - keep or drop: From: David Tinsley

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