TC vs TW

[Michael West <WestM -at- conwag -dot- com>]

> There are arguments for the value of TW to the organization. 
> From the standpoint of business value, the most used arguments 
> (such as "increasing the richness of the user experience") are 
> the least persuasive.

Is that a common argument? Yuck. I wouldn't touch it with a bargepole.

But if you put it this way:

        Using words and pictures to help people to get their work done 
        faster and more accurately

you'll be amazed at how popular you become. Well, if you can deliver 
anyway.

If you limit yourself to what is expected, you're cheating yourself. The 
best successes I've had involved showing an employer that something was 
possible they'd never thought of. Yes, it has to be good for the business. 
Of course it does. But it needn't be in your job description.

-- 
Mike West
Technical Communicator and Bicycle Repairman
Melbourne, Australia
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