RE: Definition of Tech Writer, was STC is broken

Subject: RE: Definition of Tech Writer, was STC is broken
From: "Michael West" <mbwest -at- bigpond -dot- com>
To: "'Lauren'" <lauren -at- writeco -dot- net>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 16 May 2008 07:07:17 +1000

I wrote:

> As someone else posted here not long ago
> (possibly upthread), just about anything can
> be called "communicating." So in that sense,
> yes -- we all do it. The real difficulty for most
> of us is in matching the intention and the outcome.

Just to be clear, by "outcome" I'm not referring to putting words on paper
(or equivalent). That's not what I get paid to do.

The outcomes I'm referring to are the cognitive and behavioural effects upon
the target audience.

I see it this way. "Writing" is setting down words.

"Communicating", in its useful form, is getting the right information in the
right form to the right person at the right time resulting in the right
behavioural or cognitive outcome.

That, ladies and gentlemen, is the money shot. Anyone here think it's easy?

Mike West
Melbourne Australia


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RE: Definition of Tech Writer, was STC is broken: From: Michael West

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