Never lead with a graphic

Subject: Never lead with a graphic
From: rebecca_hopkins -at- comcast -dot- net (Rebecca Hopkins)
To: techwr-l -at- lists -dot- techwr-l -dot- com (Tech Whirlers)
Date: Tue, 08 Jul 2008 18:06:37 +0000


My new boss tells me that I should never begin a section with a graphic; the explanation of the graphic must precede the graphic.

This makes no sense to me - if the graphic is the important thing you want the reader to look at, it should go first. The explanation makes more sense to the reader if he has already looked at the graphic; in fact, the explanation has no meaning without the graphic.

Is this some industry standard? Can someone explain why?

I might go for this if the explanation and the graphic were on the same page, but it's a full-page graphic. (And no, I can't put the graphic on the left-hand page like I learned in school, back in the bound-volume days - we're strictly PDF.)

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