RE: the old insure ensure assure

Subject: RE: the old insure ensure assure
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "Leonard C. Porrello" <Leonard -dot- Porrello -at- SoleraTec -dot- com>, "Andrew Warren" <awarren -at- synaptics -dot- com>, "Rob Hudson" <caveatrob -at- gmail -dot- com>, "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 24 Nov 2008 17:55:20 -0500

We had perfectly good, simple, useful distinctions in:

Assure - assert that something is so, or verify that it is so

Ensure - MAKE it so (didn't we all love when Picard said that to

Insure - indemnify us if it turns out it ain't so.

But thanks to eager compliance by dictionary makers, we get to lose that
distinction and cozy down further into the warm, fragrant ooze of
mediocrity, which is even now lapping sluggishly past our chins... don't
make waves... don't make waves.




> -----Original Message-----
> From: Leonard C. Porrello [mailto:Leonard -dot- Porrello -at- SoleraTec -dot- com]
> Sent: Monday, November 24, 2008 5:48 PM
> To: McLauchlan, Kevin; Andrew Warren; Rob Hudson; TECHWR-L
> Subject: RE: the old insure ensure assure
> What the heck, Kevin?! I'm just gonna ignore that. If you ain't got
> nothin' good to say, don't say nothin' at all.
> Leonard
> -----Original Message-----
> From:
techwr-l-bounces+leonard -dot- porrello=soleratec -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+leonard -dot- porrello=soleratec -dot- com -at- lists -dot- techwr-l -dot- c
> om] On Behalf Of McLauchlan, Kevin
> Sent: Monday, November 24, 2008 2:42 PM
> To: Andrew Warren; Rob Hudson; TECHWR-L
> Subject: RE: the old insure ensure assure
> Dontcha just love how the American dictionaries seem so eager to bow
> down to the lowest common denominator. Once again, we seek the
> subtraction of meaning and value from a perfectly good word. Well, we
> don't, but the idiots (who can't be bothered to learn the nearby,
> word that means what they actually want to say) are inordinately
> with themselves when they destroy yet-another word and spread the
> dumming ever-further (or is that farther?... doesn't matter, they'll
> erase the distinction soon enough).
> I have the same respect for those people - and for their panderers at
> the dictionary organizations - as I do for people who leave a new tool
> out in the rain to rust, and then don't even have the grace to be
> ashamed, because it wasn't so much an oversight as a "don't give a
> I'll stop now.
> - Kevin
> (No-no Kevin, don't hold back like that. Tell us what you really
> > -----Original Message-----
> > From:
> techwr-l-bounces+kevin -dot- mclauchlan=safenet-inc -dot- com -at- lists -dot- techwr-l -dot- com
> >
[mailto:techwr-l-bounces+kevin -dot- mclauchlan=safenet-inc -dot- com -at- lists -dot- techwr-
> >] On Behalf Of Andrew Warren
> > Sent: Monday, November 24, 2008 5:31 PM
> > To: 'Rob Hudson'; TECHWR-L
> > Subject: RE: the old insure ensure assure
> >
> > Rob Hudson wrote:
> >
> > > From a law firm's email signature:
> > >
> > > "To insure compliance with requirements imposed by the U.S.
> > > Revenue Service ..."
> > >
> > > Shouldn't it be "ensure"?
> >
> > Rob:
> >
> > Check your (American English) dictionary; many allow "insure" to be
> used
> > as a synonym for "ensure".
> >
> > -Andrew
> >

The information contained in this electronic mail transmission
may be privileged and confidential, and therefore, protected
from disclosure. If you have received this communication in
error, please notify us immediately by replying to this
message and deleting it from your computer without copying
or disclosing it.


ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control!

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit

To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Please move off-topic discussions to the Chat list, at:


RE: the old insure ensure assure: From: Leonard C. Porrello

Previous by Author: Laptop for graphics, writing and fun
Next by Author: RE: the old insure ensure assure
Previous by Thread: RE: the old insure ensure assure
Next by Thread: RE: the old insure ensure assure

What this post helpful? Share it with friends and colleagues:

Sponsored Ads