Re: I had say it because I was afraid no one else would.

Subject: Re: I had say it because I was afraid no one else would.
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 2 Feb 2009 11:54:01 -0800

The biggest problem I see with creating new words by
adding "ster" to the end of existing ones is that it evokes
images of hip, "new paradigm" dotcom businesses, and
in today's post-dotcom era, most corporate pursestrings
are back in the hands of older, deadly-serious corporate
management types. This sort of terminology may be
effective if you're marketing a $59.95 home security suite
designed to keep people from hacking customers' World
of Warcraft accounts, but attached to a product or service
that's going to be pitched to corporate management, it'll
register about the same "mindshare" as the pets.com
sockpuppet.

Gene Kim-Eng


----- Original Message -----
From: "Steven Jong" <stevefjong -at- comcast -dot- net>
> The product manager reviewed the manual and changed all instances of
> "frauds" to "fraudsters," and insisted on the jargon term. Why?
> Because we (the company) had used the word in industry presentations,
> and wanted to establish it as the industry term for frauds. We wanted,
> um, mindshare.
>
> <sigh>

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