RE: "advance" vs "advanced"

Subject: RE: "advance" vs "advanced"
From: "Downing, David" <DavidDowning -at- users -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 16 Feb 2009 13:14:21 -0600

From: Bastette <bastette -at- sonic -dot- net>
Subject: "advance" vs "advanced"

Hello,

My company sells a server product which, when a user sends data through
a
network, it can be routed first to the server to receive some
processing,
before it continues on to the final destination (a user workstation).
The
processing is just a set of automated modifications, and if the customer
hasn't purchased this product, the users will need to do those steps
manually.

This server product is either called "Advance Processing" or "Advanced
Processing". I have seen both names on memos and emails. I myself am
guilty
of being inconsistent about this, and recently I decided to clean up the
manual so that it always says "Advance Processing".

My rationale is that "advance processing" is processing that has been
done
ahead of time, whereas "advanced processing" is highly complex
processing,
or processing that has reached some later stage of development. The
former
sounds much more appropriate to me - the main point of this product is
that
it performs the processing *prior* to the user's accessing the data on
the
workstation.

The president of the company saw my manual and corrected me: it is
called
"Advanced Processing". He's a good writer, btw, and English is his first
language, so I can't fault poor language skills. But I just think this
is
incorrect. Of course, if that is actually what the product is called,
then
I'll have to refer to it that way in the manuals. Also, this is the
company
president, so I'm not about to say, "Hey guy, yer doin' it wrong". :)
But
I'd be interested in others' opinions here. I'm pretty sure the intent
in
naming this product was to advertise the fact that the processing is
done
*ahead of time*, not that it is extremely sophisticated or far along in
its development, etc.

Thanks,

Bastette

-----------------------

I would vote for "advance." Although I think "advanced" could also mean
"ahead of time," it's ambiguous, whereas "advance" can have only the one
meaning.
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