Re: Grammar question

Subject: Re: Grammar question
From: "Downing, David" <david -dot- downing -at- fiserv -dot- com>
To: "TECHWR-L Writing" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 20 Mar 2009 08:23:32 -0500

Subject: Grammar question

Hi everyone,

Apostix (an imaginary name) is very similar (especially the last three
letters) to the real name of one of my clients.

What should be the genitive (possessive) form of the name?

The need to express that form arises most often in marketing texts, such as:

- Apostix's real-time solutions
- Apostix's marketing strategy

This question is relevant to everyday examples such as associating the hem
to a dress or a guitar to Jimmy Hendrix. Here, the authorities are divided:

*Usage 1*:
- The dress's hem
- Jimmy Hendrix's guitar
(here there is an additional, pronounced syllable)

*Usage 2*:
- Lloyd Bridges' son
- The dress' hem
(here there is no additional, pronounced syllable)

What is certain is that an apostrophe must be added. It is untenable to
write: Apostix real-time solutions.

My question is: *how should I indicate the possessive of Apostix in the most
correct, yet most unpompous way?*


Methinks usage 1 is correct, so that the correct form would be "Apostix's." Usage 2 is for plurals, although your example isn't actually a correct example of that. The correct plural would be "The dresses' hems."

I see somebody else suggested dropping the possessive and using Apostix as an adjective, as in "The Apostix solution." I'm not sure I'd do that unless the company itself wants to create such a phrase as part of a branding strategy.

David Downing
Senior Technical Writer
Credit Union Solutions


ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control!

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit

To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Please move off-topic discussions to the Chat list, at:

Previous by Author: RE: At what point can I pass the buck?
Next by Author: Re: Grammar question
Previous by Thread: Re: Grammar question?
Next by Thread: Re: Grammar question

What this post helpful? Share it with friends and colleagues:

Sponsored Ads