Re: Grammar question (was RE: TECHWR-L Digest, Vol 41, Issue 18)

Subject: Re: Grammar question (was RE: TECHWR-L Digest, Vol 41, Issue 18)
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sat, 21 Mar 2009 22:10:03 -0700

Are you sure this wasn't just branding, i.e., associating the items labeled
"Intel" with the company so that they could be trademarked?

Gene Kim-Eng



----- Original Message -----
From: "Bernard Meyer":
> Folks, the way I have seen some companies deal with this is to bypass it
> altogether by using constructions in which the problem noun is preceded by the
> article "the". Even though Intel does not end in an x or s, they still didn't
> want the possessive form used. So everything was, "The Intel Pentium 5
> processer (never "Intel's Pentium 5 Processor")," "The Intel Brain Scrub
> Brush," "The Intel Mobile Computing Group", etc. It's a sidestep, but it
> works.

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References:
RE: TECHWR-L Digest, Vol 41, Issue 18: From: Meyer, Bernard
Re: Grammar question‏ (was RE: TECHWR-L Digest, Vol 41, Issue 18): From: Fred Ridder

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