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Are you sure this wasn't just branding, i.e., associating the items labeled
"Intel" with the company so that they could be trademarked?
Gene Kim-Eng
----- Original Message -----
From: "Bernard Meyer":
> Folks, the way I have seen some companies deal with this is to bypass it
> altogether by using constructions in which the problem noun is preceded by the
> article "the". Even though Intel does not end in an x or s, they still didn't
> want the possessive form used. So everything was, "The Intel Pentium 5
> processer (never "Intel's Pentium 5 Processor")," "The Intel Brain Scrub
> Brush," "The Intel Mobile Computing Group", etc. It's a sidestep, but it
> works.
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