Re: Shazam! You're a marketing writer!

Subject: Re: Shazam! You're a marketing writer!
From: Nancy Allison <maker -at- verizon -dot- net>
Date: Tue, 05 May 2009 12:22:20 -0500 (CDT)

The manager I mentioned, at a past contract job, was in the same position I was: our technical publications group had been moved from the engineering department into the marketing department. We were trying to create "more of a marketing feel" to the Preface and Introduction of our manuals . . . God help us.

So, he hadn't totally (drunk the coolaid) adopted a Marketing frame of mind, and had some criticisms of his own. We were looking at Marketing pieces and reading sections to each other. His contribution:

"Trade-Mangler IV users enjoy direct connectivity via the S.W.I.F.T network and I.S.O protocol to custodian banks." Snort. "Let's hope not."

See -- tech writers never tell anyone that stuff is going to be *enjoyable.*

This is what I like about tech writing.


All your answers are helpful and I will keep you posted about my progress.



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