RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Pinkham, Jim" <Jim -dot- Pinkham -at- voith -dot- com>
To: "Lauren" <lauren -at- writeco -dot- net>, "Jessica Weissman" <Jessica -dot- Weissman -at- hillcrestlabs -dot- com>, "Nancy Allison" <maker -at- verizon -dot- net>
Date: Tue, 5 May 2009 14:45:18 -0500

That dog won't hunt. You may need a sea change in your thinking. Then
you can ramp up and be more impactful.

-----Original Message-----
From: techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com] On
Behalf Of Lauren
Sent: Tuesday, May 05, 2009 2:31 PM
To: 'Jessica Weissman'; 'Nancy Allison'
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: RE: Shazam! You're a marketing writer!

Then how will I discuss my company's seamless paradigm leverage into the
new economy?

Lauren


> From: Jessica Weissman

> There are three keys to good marketing writing:
>
> 1) don't use "seamless" or "seamlessly" unless you're talking about
> gluing two pieces of fabric together.
>
> 2) don't use "leverage" unless you are talking about physics or
> financial stuff.
>
> 3) don't use paradigm unless you're talking about Greek, Latin, or
> another language with similar grammatical structures.


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ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.
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Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

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References:
RE: Shazam! You're a marketing writer!: From: Jessica Weissman
RE: Shazam! You're a marketing writer!: From: Lauren

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