RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 6 May 2009 10:34:49 -0400

> -----Original Message-----
> From: Craig Haiss
> Sent: Wednesday, May 06, 2009 10:22 AM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: RE: Shazam! You're a marketing writer!
>
> ... Marketing often gets a bad rap. It isn't about selling snake
> oil to the unwary. It's about matching people up with
> solutions to their problems. Technical writers can learn a
> lot from marketing writers, especially about engagement.
>

Sometimes, your competitor offers a better, cheaper solution to your
potential customer's problem. Which solution are you going to match the
potential customer up with?




































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Follow-Ups:

References:
RE: Shazam! You're a marketing writer!: From: Al Geist
RE: Shazam! You're a marketing writer!: From: Craig Haiss

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