Re: Shazam! You're a marketing writer!

Subject: Re: Shazam! You're a marketing writer!
From: Nancy Allison <maker -at- verizon -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Thu, 07 May 2009 12:24:38 -0500 (CDT)

In case you are curious, I put together a small marketing piece for the web site. Well, a sort-of marketing piece. I emphasized the benefits as I understood them, but had to do it on the basis of only my own indirect understanding of the clients and their needs. (Oh, and I had a day to do it in.)

This client has no market research group, so there is no market research to draw on, nor am I empowered to do it myself . . . .so, I did the best I could. The piece is definitely much better because of the grounding you all gave me. Thank you.

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