Re: Tech Pubs vs MarCom

Subject: Re: Tech Pubs vs MarCom
From: Marguerite Krupp <mkrupp128 -at- yahoo -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com, Brad Whittington <brad -dot- techwriter -at- gmail -dot- com>
Date: Wed, 30 Sep 2009 09:38:00 -0700 (PDT)

Really, tech writers and editors often wind up in Marketing just by the roll of the organizational dice. It's no big deal, as long as the check clears.

Marguerite

--- On Wed, 9/30/09, Brad Whittington <brad -dot- techwriter -at- gmail -dot- com> wrote:

> From: Brad Whittington <brad -dot- techwriter -at- gmail -dot- com>
> Subject: Tech Pubs vs MarCom
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Date: Wednesday, September 30, 2009, 11:46 AM
> I've also been amused, and sometimes
> annoyed, by the occasional email
> perpetuating what seems to be a knee-jerk animus toward
> marketing.
>
> In 2000 I got a job in marketing for a telecom test
> company. In 2006 I
> transitioned to freelance technical writing. I have
> contracts with
> various clients to produce documentation and marcom
> material. In a
> typical week I will write online help, outline a white
> paper, attend
> several product development status conference calls, edit a
> brochure,
> attend a conference call to establish the audience and
> corporate
> message for a solicited magazine article, etc.
>
> In my experience, producing marketing material requires
> much more
> mental effort, creativity and energy than producing
> documentation. I
> can write documentaion for hours at a stretch with no
> problem. A pot
> of coffee and some good background music and I can go for
> 10 or 12
> hours. But producing a 400-word press release is amazingly
> draining
> work. One hour of that and forget the coffee. I'm in need
> of a break
> with a martini.
>
> It may be that all this says is that my natural abilities
> tend toward
> documentation, but regardless, marketing is not a pastime
> for the
> braindead. It doesn't foster or reward nonsense any more
> than tech
> pubs or engineering or customer service or accounting or
> any other
> part of the organization.
>
> Marketing requires a range of experience, knowledge and
> skill that is
> neither intuitive nor simple. It's not an "anyone can do
> it" exercise.
> And in current economic conditions, the value of a good
> marketing team
> cannot be overstated.
>
> I don't see the value in creating or perpetuating
> adversarial
> attitudes between any groups, regardless of which
> department I'm in.
> Can't we all just get along? (heh, heh)
>
> --
> Brad Whittington
> BradWhittington.com
> 512-674-5751
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
> Free Software Documentation Project Web Cast: Covers
> developing Table of
> Contents, Context IDs, and Index, as well as
> Doc-To-Help 
> 2009 tips, tricks, and best practices.
> http://www.doctohelp.com/SuperPages/Webcasts/
>
> Help & Manual 5: The complete help authoring tool for
> individual
> authors and teams. Professional power, intuitive interface.
> Write
> once, publish to 8 formats. Multi-user authoring and
> version control! http://www.helpandmanual.com/
>
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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Free Software Documentation Project Web Cast: Covers developing Table of
Contents, Context IDs, and Index, as well as Doc-To-Help
2009 tips, tricks, and best practices.
http://www.doctohelp.com/SuperPages/Webcasts/

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

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References:
Tech Pubs vs MarCom: From: Brad Whittington

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