TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
> As my wife made the transition from pure tech writing to MarCom, I can
> speak from her experience, and I get to listen in to her phone
> conference / converstations (we share a home office). I agree that
> marketing writing is demanding. However, there are a lot of dumb or
> simply clueless people in MarCom who are passing "creativity" off as
> good marketing. And yes, bad marketing does pass, and does get
True, of course. Just as there are people in TechPubs who are passing
off unreadable 700-page user manuals as good technical writing. Much the
same is true of all fields of endeavor.
One way of expressing this truth is Sturgeon's Law, which states (in the
clean version, and with tongue in cheek) that "90% of everything is
Another way to look at it is that we don't live in Lake Woebegon and
thus can't all be above average. :-)
That said, Brad is exactly right. Tech writers who treat MarCom (or any
other part of the organization) as an adversary or enemy are harming
themselves, their dept., and their company.
IMHO, of course.
Richard G. Combs
Senior Technical Writer
richardDOTcombs AT polycomDOTcom
rgcombs AT gmailDOTcom
Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-