Re: Tech Pubs vs MarCom

Subject: Re: Tech Pubs vs MarCom
From: Robert Lauriston <robert -at- lauriston -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Wed, 30 Sep 2009 14:28:47 -0700

Very helpful to whom? How about when the product is bad and anyone who
buys it is making the wrong decision?

http://www.youtube.com/watch?v=rX-Zk_LNZWg

On Wed, Sep 30, 2009 at 11:55 AM, Marguerite Krupp <mkrupp128 -at- yahoo -dot- com> wrote:
>
> There is a school of thought that holds that all tech writing is marketing writing, because it creates an image of the product in the users' minds.
>
> GOOD marketing writing can be very helpful. It's bad marketing writing that gives us all a bad name (and the same holds true for bad technical writing of any sort). ...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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Follow-Ups:

References:
Re: Tech Pubs vs MarCom: From: Connie Giordano
Re: Tech Pubs vs MarCom: From: Marguerite Krupp

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