RE: Re: Naming a department

Subject: RE: Re: Naming a department
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 22 Feb 2010 16:30:06 -0500

Why bother with a name?

If you are multi-national, how well does it translate to all your
co-workers in other offices around the world?

Try doing what worked (sorta?) for "The Symbol Formerly Known as an Artist" (a.k.a Prince).

No doubt some European agency has already commissioned and vetted a symbol that conveys 'what-we-do ' without using vulgar words at all... complete with size, color, and placement constraints/suggestions. Would be ... ahem.... uber cool.

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RE: Re: Naming a department: From: Gene Kim-Eng

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