RE: Metrics (Re: How do hiring companies view TW resumes?)

Subject: RE: Metrics (Re: How do hiring companies view TW resumes?)
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 23 Mar 2010 13:22:06 -0400

I wonder if anyone's done academic research into whether all that market research actually contributed to the clients' bottom line.

> Wandering a bit from the topic...organizations of all sizes and types
> seem to have lost interest in large-scale, valid statistical market
> and demographic analysis.  A decade ago, there was a thriving market
> research industry, with publications like American Demographics,
> Current Thoughts and Trends, the Barna Report, and thick research
> supplements to Advertising Age.  All gone.  Data aggregators, market
> research companies, geospatial visualization companies--many gone or
> struggling.
> Instead, I hear leaders
> citing anecdotes or tiny, dubious "I once read somewhere"
> studies which
> support their preconceived opinions.
>
> Market fragmentation?  Laziness?  A triumph of Postmodern philosophy? 
> More than anything, I think it's lack of resources.
>


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References:
Re: Metrics (Re: How do hiring companies view TW resumes?): From: Paul Goble
Re: Metrics (Re: How do hiring companies view TW resumes?): From: Keith Hood

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