RE: Good font combination story

Subject: RE: Good font combination story
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: Ed <hamonwry12 -at- hotmail -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 19 May 2010 09:58:22 -0400


Ed sed:

> Since this has come up recently:
>
>
>
> Four techniques for combining fonts
>
> http://www.typography.com/email/2010_03/index_tw.htm
>


Hmm. Doesn't a "technique" presuppose the ability to
actually discern one from another?

I don't have it.

Reading the descriptions after each example, I was
reminded of the pretentious claptrap (much parodied)
that used to pass for wine reviews in many places.
"Insouciant at the start, with a droll finish..."

I could sorta see "solid" as an attribute of a
given font family. Perhaps "light"... perhaps even
"crisp"... but .... "Lyrical" ... come ON!
"Debonair"? Get real! A font?

Perhaps somebody who does nothing else all day for
years must develop a sensitivity that allows them
to pick out the attributes. Probably that person
also needs the same in-built sensibility that makes
for a good graphic designer.

As not either one of those, I can't reliably tell
Helvetica from Arial from Verdana... in bright light...
with the wind at my back... down-hill...

I'm curious, though, how many people actually
can spot a given font in a crowd. Especially a
crowd of what the unwashed would regard as similar
faces.

Of course, in the spirit of "I might not know much
about art, but I know what I like", good typography
seems to just hang together in a pleasing way. It's
the 'what' of that pleasingness that escapes me in
individual situations. Yes, of course you could
point to an example and explain it to me... and
there's a chance that you would not sound entirely
like Charlie Brown's teacher while doing so. :-)

Am I alone?

- K

The information contained in this electronic mail transmission
may be privileged and confidential, and therefore, protected
from disclosure. If you have received this communication in
error, please notify us immediately by replying to this
message and deleting it from your computer without copying
or disclosing it.


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Gain access to everything you need to create and publish documentation,
manuals, and other information through multiple channels. Choose
authoring (and import) as well as virtually any output you may need.
http://www.doctohelp.com/


- Use this space to communicate with TECHWR-L readers -
- Contact admin -at- techwr-l -dot- com for more information -


---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


Follow-Ups:

References:
Good font combination story: From: Ed

Previous by Author: RE: InDesign versus FrameMaker (versus Word)
Next by Author: RE: Good font combination story
Previous by Thread: Good font combination story
Next by Thread: Re: Good font combination story


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads