Placement of trademark symbols in single-source content

Subject: Placement of trademark symbols in single-source content
From: "Claudia Thompson" <cthompson -at- keithley -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 11 Nov 2010 15:48:03 -0500

Hi all,

Since our company moved to single-source authoring, we've developed a new
dilemma: How do we deal with trademark attribution in our content?

Our standard has always been to place a trademark or registered trademark
symbol following the first instance of a trademarked term in each SECTION.
However, with the single-source paradigm, it just doesn't work.

To solve the problem, we decided to apply the rule to the first instance of
a trademarked term in each TOPIC. The resulting output is pretty "busy" in
places.

I'm wondering if anyone else has dealt with this issue - any ideas or
advice? I have searched the web and found some mention of the issue, but
very little advice.

Thanks in advance for your help!

Claudia Thompson
Keithley Instruments, Inc.
<mailto:cthompson -at- keithley -dot- com> cthompson -at- keithley -dot- com
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